EXPERTS IN your BUSINESS
Black Dog Strategy Partners, Inc. is a boutique strategy consulting firm focused on retail and fashion brands. Founding partners Ken Hewes and Anne Marie Blaire have over thirty years' combined consulting and executive experience. They have spent the past decade working together, primarily with CEOs, Board of Directors and other C-level executives in the areas of strategy, brand development and business planning.
Because of our experience and focus, our learning curve is short -- we will contribute value immediately. We understand your customer, what she likes, and how she shops. We know what business models work and what makes your competitors tick. We understand product development, merchandise flow, and the arts and sciences of merchandising and marketing. Our solutions are proven retail and fashion brand solutions.
| Strategy |
External Analysis |
Internal Analysis |
| |
- Market size: growth, trends
- In-depth competitor analysis
- Current industry success models
- International market analysis
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- Assessments of internal strengths and weaknesses
- Benchmarking vs. key competitors
- Financial and operating results vs. industry models
- Synthesis: Identification of key opportunities, competitive threats and growth strategies
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| Brand |
Qualitative and quantitative consumer research informing and driving
- Brand equity measurement
- Brand positioning
- Brand strategy
- Consumer segmentation
- Target consumer profiles
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Brand definition |
Brand execution
- Marketing strategy
- Merchandising strategy
With aligned partners:
- Real estate
- Store design
- Graphic identity
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| Business Planning |
- Due diligence
- New businesses
- Profit model
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- Expense benchmarks
- Ecommerce strategy and launch
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Copyright 2009 Black Dog Strategy Partners, Inc. All Rights Reserved.